Augmented Reality is not just for gaming anymore. In 2026, it is reshaping e-commerce. From virtual try-ons for glasses and makeup to placing furniture in your living room, AR is bridging the gap between online and offline shopping.
Customers who interact with AR content have a 94% higher conversion rate than those who don't. This technology is becoming a standard expectation for online shoppers.
The Data Behind AR in Retail
Recent studies show that 60% of consumers prefer retailers that offer an AR experience. It reduces anxiety about whether a product will fit or look good.